About four months ago, Brian Moses and I started another blog. We decided that this was a good idea almost two years ago, but life and procrastination got in the way. Near the end of April, I said to hell with waiting and planning. I decided I was just going to stand up a nearly empty, completely undecorated Jekyll site.
That right there is the most important piece of blogging advice I could give anyone. Stop waiting. Write something now. Post it on the Internet. It doesn’t matter what it looks like. It doesn’t matter if your theme is perfect. It doesn’t matter what blog engine or theme you choose. The sooner you post your words, the sooner Google will find them, and the sooner people will start reading them!
What were our plans for Butter, What?!
I think I covered out plan pretty well on the first blog I posted on Butter, What?!, but I can cover the basics in a short paragraph or two.
We wanted a place to post content that just wouldn’t fit on
briancmoses.com. Just about everything I’ve ever written on
patshead.com has involved some amount of research or testing, and some sort of value that I’ve personally added to the topic.
I wanted a place where I can just write a paragraph or two simply explaining why I think something is interesting or cool, and then give you links to the content.
We also wanted a place where we can collaborate, and not just with each other. Brian and I also want to collaborate with other bloggers and content creators, and we want to use whatever social media and Google search clout that we might have to help promote other people that are doing interesting things.
A rising tide raises all ships
Maybe there’s a limit to just how much love Google search will give patshead.com and briancmoses.com. Ever since Google started shifting their search results more heavily towards YouTube videos and gigantic websites, our traffic has taken quite a hit. I’ve been hovering at right around half the traffic I used to see roughly two years ago. I don’t want you to think I’m unhappy about this, but I’m certainly not excited about it!
If Brian and I split off some of our time to write content for Butter, What?!, would we see less traffic on our own blogs? Would Butter, What?! drive some traffic back in our direction, or will it just be a one-way street leading out of our sites and into Butter, What?!
A rising tide raises all ships. At least, that’s what we are hoping. Butter, What?! is just getting out of its infancy stage, but it seems to be working. The traffic at
patshead.com isn’t dropping, and I’m seeing a trickle of traffic coming to
patshead.com from Butter, What?!
Here’s a real piece of data. According to Matomo, I saw 53 confirmed visits referred from Butter, What?! in August. Any of my blog posts that rank between my top 30 and 40 would see roughly as much traffic. This is definitely a good start!
Our real goal is to help more than just our two old ships and the S.S. Butter, What?! Now that Google is starting to notice us, it might be time to start reaching out to other bloggers!
I remember when I started blogging at patshead.com
patshead.com right around the turn of the century. For a decade, just about the only thing on the site was the animated gif of my spinning head. In 2009, I started blogging and set up Google Analytics. In 2012, I switched from Google Analytics to Piwik, then sometime later the open-source Piwik project changed its name to Matomo.
In the early days of my blog, I was excited when I saw 10 visits in a day. When I would write a new post, I would double or triple my page views for the day just by Googling my own site to find URLs to include in my new blog post. About a year later, I was seeing 50 visits each day, and I was no longer capable of significantly skewing my own reporting.
I don’t have easy access to all my historical data, but I remember that for a long time my search traffic was doubling every six months. It wasn’t a steady rise, though. It would be pretty level most of the time, then it would suddenly take a jump towards bigger and better numbers. Brian’s results were similar, and it took quite a while for this to plateau.
We’re at the point today where the traffic graphs for Butter, What?! are looking like a hockey stick. We don’t have a ton of content written yet, so I expect we’re nearing our first plateau, but we don’t know for sure!
How much traffic is Butter, What?! seeing?
The new blog went up on May 2, 2019. Traffic from Google was pretty much a dial tone until the middle of July. Until then, nearly 100% of the traffic to Butter, What?! was a result of our tweets, Facebook posts, and links from our existing blogs.
Traffic from Google was still extremely tiny in July, but it was finally a steady trickle. Before the month was over, we were seeing 10 clicks per day from Google search.
I started to get excited at the beginning of August. Butter, What?! had almost twice as many search clicks in the last week of July as it had the entirety of the previous three months. I was excited, even though we only saw 60 clicks that week. I was excited, because the numbers were still growing every week.
Today, we’re seeing 30 to 40 search clicks per day, and it looks like that number is still increasing.
August was the first month that Butter, What?! broke 1,000 visits. We had more visits referred from Google search in August than we had total visits in July: 686 vs. 581. August was exciting!
The quality of traffic is better than I expected!
Brian and I are always looking at metrics like average visit duration and average time on page. Visit duration tends to be higher when you have a lot of relevant and related content. Google might point you at
patshead.com, because you’re interested in my virtual machine host. Then you might see my blog about my 20 gigabit-per-second Infiniband setup, so you’ll stick around to read that.
Butter, What?! is young. It doesn’t have a ton of content. A lot of the content that it does have is designed to point you towards other content, like those YouTube videos I post every Monday. I expected we’d see a lot of short visits, but that hasn’t been the case.
I haven’t checked Brian’s Matomo data, but most days, Butter, What?! has an average visit duration nearly double what I’m seeing on
I imagine that has more to do with
patshead.com having over 300 articles, and most of those posts are getting quite old. If you manage to click on a blog post about an old Android phone that I owned 5 years ago, you probably got here by mistake, right? You’re going to leave quickly!
Our old blogs also do a much better job of making our other content available to our readers: recent posts are listed in the sidebar and related posts are listed at the end of a post. Butter, What?! doesn’t have any of that yet, and this is another reason that I’m surprised that our time on site has been so high and our bounce rate has been so low.
Traffic is light, but not insignificant!
If this were 2016, the 1,001 visits Butter, What?! had in August would have felt completely inconsequential to me. It isn’t 2016 anymore. Brian and I have had our search traffic drop by nearly 50% since then.
Those 1,001 visits are right around 4% of the combined traffic of
briancmoses.com. Even if things don’t improve, the search traffic alone from Butter, What?! will account for 5% of our total traffic in September.
If Butter, What?! accounts for 10% of our traffic by the end of the year, I will be quite pleased with our efforts!
What will next month look like?
If search traffic levels off, then September will compare to August in much the same way that August compared to July. We’ll see more search clicks in September than we saw total visits in August.
Google’s search console says we’re leveling off. We have roughly the same number of search impressions this week as we had last week, but our click-through rate is up from 3.5% to 4.5%.
Brian and I haven’t been doing as good of a job at posting and reposting our new Butter, What?! content on social media lately. I feel better about relying on search traffic anyway, but I’m going to try to do a better job at this in the near future.
I have no idea who the target audience for this blog post might be, but I’m excited about how things are going, and I figured it might be interesting to someone! We started a new blog, and it is starting to accrue some content and gain some search traction.
How do you think we’ll be doing next month? Or by the end of the year? Do you want to get involved with what we’re doing? Let me know in the comments, or stop by the Butter, What?! Discord server to chat about it!